หน้าที่และความรับผิดชอบ

Key Responsibilities:

Content Creation and Management

o   Create, schedule, and publish posts for Facebook, LINE, TikTok, and other platforms.

o   Develop captions, artwork (AW), and content timelines for organic and paid media.

o   Generate and manage tracking links (e.g., Bitly) to monitor campaign performance.

o   Design and update cover photos, rich menu images, and app banners.

o   Coordinate video editing using tools like Canva and CapCut for in-house promotions.

Campaign Planning and Execution

o   Develop new promotional mechanics, including briefs for artwork and captions.

o   Oversee revisions, approvals, and distribution of promotional materials for internal, in-store, or event use.

o   Collaborate with partners and internal teams to launch and promote events or campaigns.

Social Media and Paid Media Management

o   Manage the content calendar and ensure timely execution of posts and advertisements.

o   Optimize and monitor performance for existing and new Facebook and Google Ads campaigns.

o   Create and maintain content plans for new channels, including TikTok.

Performance Tracking and Reporting

o   Analyze and summarize content performance through regular reports.

o   Maintain a content activities log to track completed tasks and identify improvement areas.

Internal and External Coordination

o   Work closely with internal teams, event organizers, and partners to align promotional efforts.

o   Prepare artwork and captions for campaigns across multiple channels.
Other Responsibilities

o   Support video shooting projects.

o   Identify opportunities for new content strategies and marketing channels.

 

คุณสมบัติ

Qualifications

• Bachelor’s degree in Marketing or related fields.
• At least 3 years’ experience at management level working with platforms development with proven track record.
• Experience in running/leading IT project related to development products & service.
• Proficiency in Microsoft Office and able to quickly adapt to new technology and tools.
• Ability to quickly gain and understanding new digital marketing channels and platforms.
• Good command of English (both written and speaking)