• Bringing the Authentic Japanese Experience by Hotel Okura to two of Thailand’s unique destination with its own distinct charm.
• Okura Resort Chiang Mai, the world’s first luxurious Ryokan experience under the Okura brand outside Japan and the first Okura-branded hotel in Northern Thailand at the heart of Chiang Mai’s cultural and natural heritage, blending Japanese refinement with the cultural charm of Lanna.
• The Okura Prestige Sukhumvit Bangkok Hotel and Spa, a wellness-focused haven in Thonglor, featuring exclusive Japanese-inspired design and unique Sky elements, bringing Japanese luxury to one of the city’s most diverse lifestyle neighborhoods.
• With an investment of more than THB 7,600 million, the two new projects will add over 400 room keys, expanding AWC's portfolio across key tourism destinations, in alignment with the company's sustainable GROWTH-LED Strategy.

26 December 2024, Bangkok, Thailand – Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group has entered into two hotel management agreements with Hotel Okura Co., Ltd., a world-renowned hotel chain that blends traditional Japanese elite and exclusive accommodation, cuisine and services. The partnership, marking the latest in a long-standing relationship, will result in the development of two landmark projects in Thailand: Okura Resort Chiang Mai, the first Okura-branded hotel in Northern Thailand, featuring the world’s first luxurious Ryokan experience under the Okura brand outside Japan, and The Okura Prestige Sukhumvit Bangkok Hotel and Spa, a wellness-focused hotel featuring unique Japanese Sky elements, alongside the vibrant energy of one of Bangkok’s most eclectic neighborhoods in Thonglor district. These developments, reflecting a harmonious blend of Japanese elegance and Thai cultural heritage, aim to redefine luxury and wellness hospitality in Thailand. With a combined investment of more than THB 7,600 million and in alignment with the company's GROWTH-LED Strategy, aim to strengthen Thailand’s position as a global sustainable tourism destination.

AWC and Hotel Okura’s collaboration reflects their shared vision to create unique, sustainable developments that meet the growing demand for wellness-focused travel. This partnership combines the distinctive strengths, creating mutual value and reinforcing their leadership in the luxury hospitality market to offer exceptional experiences, blending Japanese inspiring hospitality with Thai cultural richness for global travellers,

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC), said: “We are very thrilled to extend our long-term partnership with Hotel Okura and expand our portfolio with two iconic developments in Thailand’s most vibrant tourism destinations. Okura Resort Chiang Mai will redefine luxury and sustainable tourism in the region, seamlessly blending the city’s rich artistic and cultural heritage with the timeless elegance of Japanese hospitality. In connection with the Lannatique project, AWC’s Lifestyle Destination, the hotel will offer an immersive experience that celebrates the unique heritage of the Lanna Kingdom alongside Japanese refinement. The Okura Prestige Sukhumvit Bangkok Hotel and Spa in Thonglor is set to become an unparalleled urban sanctuary, focusing on holistic wellness and extended-stay services, offering a unique Japanese experience in the heart of the city’s most dynamic neighborhood, with a sense of Japanese urban resort and sophisticated experience like no other. These groundbreaking developments will not only attract quality travelers but also boost local economic growth, further solidifying Thailand’s standing as a premier global destination.”

Mr. Toshihiro Ogita, President and Representative Director, Hotel Okura Co., Ltd., said: “We are delighted to reach another milestone with AWC through the development of new projects in Thailand, building on the success of The Okura Prestige Bangkok. We are particularly excited to bring the Okura brand to Chiang Mai and Northern Thailand for the first time. Our commitment to offering world-class hospitality, blending the elegance of Japanese culture with local charm, is unwavering. Our global network of high-quality international hotels seamlessly blends the delicate beauty and subtleties of Japanese culture with convenience and functionality. These additional collaborations with AWC will surely offer exceptional experiences and excellent service to both Thai guests and tourists from around the world.”

Okura Resort Chiang Mai will introduce the first Okura-branded hotel in Northern Thailand, located on the vibrant Chang Klan Road – a well-known tourism hub for its bustling markets, local delicacies, and lively nightlife. It will feature over 200 meticulously designed rooms that blend traditional Japanese and Lanna modern luxury, including Ryokan-style accommodations completed with Tatami mats, Yukata robes, and private Onsens. Guests will experience the cultural fusion of Japanese and Northern Thai heritage in every aspect of their stay, from the architecture to the cuisine. Scheduled to open in Q1/2028, Okura Resort Chiang Mai will feature a signature Japanese-Lanna restaurant that combines local ingredients with Japanese culinary techniques, offering guests unique Omakase and Lanna Kaiseki dining experiences. Additionally, guests can enjoy a variety of facilities, including Onsen, Spa, all-day dining restaurant, a café, specialty restaurants, a lounge, a rooftop bar, and swimming pools.

In Bangkok, the Okura Prestige Sukhumvit Bangkok Hotel and Spa will bring holistic wellness and extended-stay services to one of the city’s most sought-after areas. Amidst the vibrant energy of Thonglor, the hotel promises an unparalleled guest experience, beginning with the welcoming Japanese-style floating sky lobby and rooftop bar. Featuring an outdoor garden where wellness meets breathtaking views of Bangkok's magnificent skyline, this space invites guests to relax and recharge. The hotel will also feature Sky amenities, including an all-day dining restaurant, a specialty restaurant, and a rooftop bar with panoramic city views. Guests can unwind in luxurious poolside cabanas and savor the exquisite flavors of one of the world's healthiest and most balanced cuisines, including signature Okura Prestige Japanese dishes.

For an even more immersive experience, guests can experience the authentic Onsen Suite, embracing the timeless charm of a Ryokan-style suite, or opt for the convenience of a Western-style room. The Okura Prestige Sukhumvit Bangkok Hotel and Spa will also offer personalized wellness programs that combine traditional Japanese practices with modern health and wellness trends. Guests can indulge in tailor-made treatments designed by professional nutritionists and participate in hydrotherapy sessions and mindfulness activities aimed at refreshing both mind and body. Set to open in 2028, the property will boast over 200 rooms which blends contemporary biophilic elements with traditional Japanese aesthetics. Emphasizing sustainability, the hotel will also incorporate energy-saving systems, reduce exterior heat, and feature a water sustainability system.

“Both hotels will enhance AWC's luxury portfolio and build on the success of The Okura Prestige Bangkok and Okura Cruise, setting new standards in hospitality and wellness in Thailand. We look forward to welcoming guests to experience unparalleled service, cultural richness, and holistic well-being at these exceptional new Okura properties, further strengthening Thailand as a global sustainable tourism destination,” Mrs. Wallapa concluded.