Bangkok, 10 June 2024 - Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, in collaboration with the Bangkok Metropolitan Administration (BMA), the Tourism Authority of Thailand (TAT), and a network of partners is launching the AWC Let's Pride campaign. This initiative welcomes diversity from around the world to Thailand, sending happiness and waving the rainbow flag during the spectacular Parade along the Chao Phraya River at Asiatique The Riverfront Destination, a premier lifestyle tourist landmark in Bangkok. Mr. Chadchart Sittipunt, Governor of Bangkok, and Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited or AWC, led the parade alongside partners and more than 300 participants, creating a vibrant atmosphere along the Chao Phraya River in support of equality and diversity. Throughout June, the AWC Let's Pride campaign will feature creative activities, positioning Thailand as a leading destination for celebrating Pride Month and promoting global sustainable tourism.

Mr. Chadchart Sittipunt, Governor of Bangkok, said, “BMA is delighted that AWC has organized numerous activities under the 'AWC Let's Pride' campaign, including the Parade, to support diversity and equality in society. BMA values Pride Month and continues to support a variety of activities each year to celebrate this important festival. This year, BMA reaffirms its commitment to supporting equality, as Bangkok is a city that welcomes and embraces diversity. This inclusiveness is one of the key attractions for tourists from around the world to visit Bangkok. BMA believes that by joining forces across all sectors, we can create the significant change in society and establish ourselves as the most diverse city in Asia. We want everyone to celebrate their uniqueness and move forward together, as diversity is truly beautiful. This festival of equality will transform into ‘Pride Every Day’, warmly embracing differences from around the globe and promote Bangkok as a destination for equality and sustainability.”

Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited or AWC, said, “Today marks the official launch of the AWC Let’s Pride campaign. AWC is honored to have the support from the Governor of Bangkok in promoting equality and enhancing the city's reputation as a city of happiness that welcomes diversity. Bangkok proudly stands as the No.1 travel destination in the Asia Pacific, attracting visitors from around the globe. AWC is delighted to create diverse projects, spreading joy throughout this month of June, celebrating equality and inclusion. AWC is committed to fostering diversity and equality within its workforce as the foundation for creating sustainable value for all. We are contributing to the tourism industry, a powerful force in showcasing Thailand as a global destination for celebrating festivals of equality. AWC has joined hands with key partners in the tourism industry, such as TAT and BMA, as well as partners in the real estate industry, including world-class hotel groups, retail destinations, and office buildings under AWC. Together, we are launching the AWC Let's Pride campaign to make this Pride Month celebration more vibrant than ever and share joy with tourists from around the world. We are also proud to support the policy of Governor of Bangkok to make Bangkok a ‘Pride Everyday’ city, delivering happiness to tourists every day.”

AWC and its network of partners, spanning over 15 AWC’s affiliated properties across Bangkok and Chiang Mai, invite you to celebrate Pride Month through the AWC Let's Pride campaign. Enjoy 3 highlighted activities, including Pride Experience, Pride Talk and Pride Cheerful.

1. Pride Experience where you can explore travel destinations within AWC’s affiliated properties with vibrant rainbow colors and offering various recreational activities and visit the Pride Market to shop for lifestyle products and indulge in a variety of food and drinks. Join us on 22-23 June at Gateway at Bangsue, and on 28-30 June at Gateway Ekamai and Chang Klan Road, Night Bazaar in Chiang Mai. Participate in the Pride Charity and create a unique symbol of pride and equality by painting a shirt for THB 199. Proceeds will be donated to the Baan Dek Foundation, supporting community and societal development.
2. Pride Talk to exchange ideas with experts and Key Opinion Leaders (KOLs) on the topic of ‘Equality for you’ and ‘Equality in workplace.’
3. Pride Cheerful
   • Enjoy special promotions from hotels under AWC in Bangkok and Chiang Mai with Pride Stay
   • Don't miss Pride Movie, featuring outdoor movies that celebrate equality.
   • Enjoy mini concerts by renowned artists as part of Pride Music throughout June 2024

Celebrate the 'AWC Let’s Pride' campaign by taking a photo and use the hashtags #AWCLETSGOPRIDE, #AWCPRIDEEVERAFTER, and #AWCPRIDETOBEPROUD. Participate for a chance to win exclusive privileges while promoting equality and supporting diversity together.