AWC joins forces with public sector and food industry leaders to promote Thailand as the “regional food wholesale hub" with fully integrated solutions at AEC FOOD WHOLESALE PRATUNAM, connect food wholesalers worldwide with buyers across AEC

19 April 2023

(from left to right) Ms. Pornsiri Silapanat, Deputy Director of National Food Institution, Ministry of Industry  (1st from left), Ms. Natalia Jorge, Vice President of Spanish-Thai Chamber of Commerce (2nd from left), Mr. Nattawit Kanthasakul, Group Marketing Director of TIPCO Foods Public Company Limited (3rd from left), Mr. Naruepon Techawatanawana, President of Swiss-Thai Chamber of Commerce (4th from left), Mr. Jirachan Kampiranond, Vice President of Strategy Development and Management of PRG Global Company Limited (5th from left), Mr. Boonyong Yongchalearnrat, Vice President of Thai-Chinese Chamber of Commerce (6th from left), Mrs. Nongnuch Buranasetkul, Senior Vice President - Chief Food Business Thailand of Thai Beverage Public Company Limited (7th from left), Mr. Luis Lopez, Spanish Economic and Commercial Counsellor of Embassy of Spain (8th from left), Mr. Prasit Boondoungprasert, Chief Executive Officer of CPF Global Food Solution Public Company Limited (9th from left), Mr. Keerati Rushchano, Permanent Secretary of Ministry of Commerce (10th from left), Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited, (11 from left), Mr. Gareth Davies, Chairman of British Chamber of Commerce Thailand (12th from left), Mr. Aswin Techajareonvikul, Chief Executive Officer & President of Berli Jucker Public Company Limited (13th from left), Mr. Sam Hanna, Executive Director of Australian-Thai Chamber of Commerce (14th from left), Mr. Trirat Thongplod, Chief Operating Officer - Protein Business of Betagro Public Company Limited (15th from left), Ms. Magaritta Watjanarat, President of New Zealand Thai Chamber of Commerce (16th from left), Dr. Tunyawat Kasemsuwan, Group Director, Global Innovation of Thai Union Group Public Company Limited (17th from left), Mr. Greg Beatty, Board of Director of Thai-Canadian Chamber of Commerce (18th from left), and Mr. Weerayut Kusolsongserm, VP – Corporate Communications of KCG Corporation Limited (19th from left)

Bangkok 19 April 2023 - Asset World Corp Public Company Limited or AWC, Thailand’s leading integrated lifestyle real estate group, joins forces with food industry leaders from the public and private sectors to promote Thailand as a "regional food wholesale hub" and create the new benchmark by launching “AEC FOOD WHOLESALE PRATUNAM” under the concept of "INTEGRATED WHOLESALE PLATFORM FOR NON-STOP OPPORTUNITY." The platform will create limitless business opportunities with complete solutions through the Eco-System that combines Thailand's leading food industry experts across the public and private sectors by connecting global food wholesalers and buyers across the AEC (ASEAN Economic Community) in one place.

AEC FOOD WHOLESALE PRATUNAM will offer diverse product quality and pricing while setting a new benchmark for Thailand's wholesale industry to become the largest "international food sourcing destination" in the region. Strategically located in the heart of the city, the center will connect wholesalers worldwide with buyers across the AEC.

This collaboration consists of the public sector such as the Ministry of Commerce, the Ministry of Industry and Yiwu, the world’s largest wholesale market for miscellaneous goods from Yiwu, China. AWC signed a strategic partnership with Yiwu last month. In addition, the collaboration will also include the chambers of commerce from various countries including the British Chamber of Commerce Thailand, the Thai-Chinese Chamber of Commerce, the Australia-Thailand Chamber of Commerce, the Thailand-Canada Chamber of Commerce, the New Zealand-Thai Chamber of Commerce, the SwissThai Chamber of Commerce, the Spanish-Thai Chamber of Commerce. Leading Thai food industry private companies involved include Berli Jucker Public Company Limited, CPF Global Food Solution Public Company Limited, Thai Beverage Public Company Limited, Thai Union Group Public Company Limited, Betagro Public Company Limited, PRG Corporation Public Company Limited, Tipco Foods Public Company Limited, and KCG Corporation Public Company Limited.

Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited or AWC, said that "AWC has confidence in the synergy of collaboration with the public and private sectors to drive Thailand forward as a regional food wholesale hub, connecting the wholesale Eco-system to meet all future business needs and enhance business opportunities without limits. Through the development of a wholesale platform to connect online-to-offline integration (O2O Integration) we will help increase the potential for buyers and sellers to make transactions between each other more conveniently throughout the process, from product sourcing to delivery and payment. In addition, the launch of “AEC FOOD WHOLESALE PRATUNAM” also strengthens Thailand as a gateway for the wholesale industry in the AEC which comprises over 10 member countries and has a potential market of more than 700 million people. With a strong logistics infrastructure, Thailand has the potential to become the true international food-sourcing hub of the region.”

AEC FOOD WHOLESALE PRATUNAM is strategically located in the heart of Bangkok in an area of over 10 Rai with a total gross floor area of over 67,000 square meters. This wholesale center will provide opportunities for buyers throughout the AEC to access high-quality products directly from over 600 leading global food manufacturers at wholesale prices. A wide range of products with quality and reliability will be available including frozen and chilled food, dairy products, condiments, raw materials, rice, beverages, coffee and tea, snacks and sweets, and household items. In addition, both buyers and sellers can meet and negotiate business deals through the online platform 365 days a year, 24 hours a day, connecting buyers and sellers across continents.

With an investment value of over 6.5 billion Baht under the concept of "INTEGRATED WHOLESALE PLATFORM FOR NON-STOP OPPORTUNITY", AWC aims for "AEC FOOD WHOLESALE PRATUNAM" to become the largest food wholesale destination in AEC, and to support Thailand in becoming a gateway for global international food-sourcing hub through three main components:

  • INTEGRATED BUSINESS PLATFORM: An integrated wholesale platform that connects the wholesale experiences of both online and offline platforms (O2O Integration) to serve the needs of sellers and buyers by bringing manufacturers from all over the world into one platform. Customers across the region will be able to source a variety of quality products in one place, with comprehensive wholesale infrastructure such as warehouses and loading and unloading areas. The Phenix Box is an online platform designed to serve the needs of wholesale businesses, providing easier transaction management services such as bulk purchase, group purchase, multi-level procurement, and comprehensive delivery. The Loyalty Program will be a marketing tool to support customer relationships while the Food Lounge and Taste Kitchen will be available for displaying or demonstrating the cooking of food products.
  • FULL ASSORTMENT: All you need in one place with products and services from local favorites to global gems that meet all entrepreneurs' needs in terms of quality, price, and variety, with 8 product lines from leading partners. A Solution Service Center (SSC) will provide advice on exports and imports, as well as language services. Exhibition and product presentation will connect business opportunities both domestically and internationally. The center will support Thailand's wholesale industry and continuously build an Eco-System of wholesale business.
  • NON-STOP OPPORTUNITY: The Wholesale Eco-system offers limitless business opportunities through collaboration from the public, the foreign Chambers of Commerce in Thailand and private sector including Yiwu. Together, they will support and promote both buyers’ and sellers’ potential through comprehensive marketing strategies, such as networking activities or seminars to educate entrepreneurs to expand their business opportunities, as well as allowing buyers and sellers to connect directly without intermediaries.

"The AEC FOOD WHOLESALE PRATUNAM will be a gateway allowing wholesale entrepreneurs to grow exponentially through new business opportunities, to meet future business needs through the Eco-system that includes AWC and partners from both the public and private sectors acting as connectors between buyers and sellers. Together, we are strengthening Thailand's wholesale industry towards becoming a strong and sustainable international food sourcing destination in the region,” Mrs. Wallapa added

For entrepreneurs who are interested, please contact AEC FOOD WHOLESALE PRATUNAM at Tel. 062-591-4053, 062-196-1614 or visit AEC Trade Center - Pantip Wholesale Destination Facebook page or at www.aectradecenter-th.com.

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