Mr. Souffian holds an MBA in international Hospitality Management from ESSEC Business School, Paris, France.

Mr. Souffian is a distinguished Regional General Manager with extensive knowledge and experience in the hospitality industry, having spent more than 20 years in the hospitality business in Europe, South Asia and the Middle East. Prior to joining AWC, Mr. Souffian held a series of prestigious General Manager, Cluster General Manager and Regional General Manager positions across various renowned international brands. He has gained valuable experience in several countries, including the UK, France, India, and the United Arab Emirates. Through his exemplary leadership, Mr. Souffian has consistently demonstrated an outstanding track record of driving growth and achieving operational excellence.